Boost traffic to your E-commerce store

Online-to-offline (O2O) commerce is a business strategy designed to bring online customers to brick-and-mortar stores. It uses online marketing and advertising methods to identify customers, create awareness of products and services, and ultimately entice the customer to visit a physical store to make a purchase. Even young people prefer the physical shopping experience. A global survey by CBRE Group Inc. has shown that 70% of millennials prefer shopping in stores, which is surprising considering that their demographic spend an average of 7.5 hours a day online.

Online fashion retailer Myntra earlier launched its first offline store in Bengaluru for roadsters. With a built-up area of 4000 square feet, some unique features are the store boasts gadgets and touch screen monitors. It provides hassle-free payment as the store allows its customers to scan a product bar code and pay online. The store has a video wall which is a multi-faction touch-interface-enabled monitor. With the help of this feature, customers can get information about the manufacturing of Roadster products or recommend fashion styles based on locations. Customers can connect to the screen with the help of magnetic tokens. Apart from using machines to come up with new designs, Myntra is also looking at using augmented reality (AR) to enhance connection with consumers.

Other online Retailers like Zivame, and Nykaa, India’s largest Indian lingerie and beauty eCommerce companies also have both a digital and physical presence that allows them to make deeper, more significant connections with the customer that can benefit their bottom line.

As the loop between online and offline commerce closes, business owners, and, most importantly, consumers are well-positioned for a win-win-win.

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