Online-to-offline (O2O) commerce is a business strategy designed to bring online customers to brick-and-mortar stores. It uses online marketing and advertising methods to identify customers, […]
Category: In-store technology
Improving Customer Satisfaction for Supermarkets
Technology has transformed the way shoppers interact with supermarket retailers, and it can influence purchasing decisions across channels. Grocery shoppers are just looking for a […]
Retail In-store customer satisfaction and convenience
Understanding Self-Service Technologies; As stated in the early marketing literature, vending machines were the first self-service technologies (SSTs) to be used in grocery stores. Customers […]