E-commerce Merchandising

Much like visual merchandising’s many benefits for brick-and-mortar stores, it’s also super effective for use in eCommerce stores. There, it can be used to increase […]

Building an eCommerce Website 

Below is the simple step-by-step process for how to start an eCommerce business successfully. Conduct market analysis and study competitive online stores; It is impossible […]

Does Not Just Sell Products

I have noticed that retailers like Apple and Lululemon are increasingly focusing on customer experience offering more than products in their stores, which has paved […]

Technology Evolution in Retailing

Since the beginning of retail in the early 1800s, the technology has continued to impact the retail industry and consumer expectations using state-of-the-art technology. Technological changes […]

Boost traffic to your E-commerce store

Online-to-offline (O2O) commerce is a business strategy designed to bring online customers to brick-and-mortar stores. It uses online marketing and advertising methods to identify customers, […]

Improving Customer Satisfaction for Supermarkets

Technology has transformed the way shoppers interact with supermarket retailers, and it can influence purchasing decisions across channels. Grocery shoppers are just looking for a […]

Retail In-store customer satisfaction and convenience

Understanding Self-Service Technologies; As stated in the early marketing literature, vending machines were the first self-service technologies (SSTs) to be used in grocery stores. Customers […]