Real-World Learning for the Next-Gen Retail Workforce
Real-World Learning for the Next-Gen Retail Workforce
Below is the simple step-by-step process for how to start an eCommerce business successfully. Conduct market analysis and study competitive online stores; It is impossible to decide how to build an eCommerce website from scratch without thorough market research and competitor analysis. Define what products or services you are going to offer and learn which […]
Technology has transformed the way shoppers interact with supermarket retailers, and it can influence purchasing decisions across channels. Grocery shoppers are just looking for a convenient enjoyable seamless shopping experience. The in-store technology generates opportunities to improve the shopping experience if retailers consider the preferences and requirements of the specific target consumer and product category. […]
Online-to-offline (O2O) commerce is a business strategy designed to bring online customers to brick-and-mortar stores. It uses online marketing and advertising methods to identify customers, create awareness of products and services, and ultimately entice the customer to visit a physical store to make a purchase. Even young people prefer the physical shopping experience. A global […]
I have noticed that retailers like Apple and Lululemon are increasingly focusing on customer experience offering more than products in their stores, which has paved the way for experiential retail. I observed that these retailers seem to focus on enhancing the value proposition by stimulating the senses and expectations of the customers, as well as […]
Since the beginning of retail in the early 1800s, the technology has continued to impact the retail industry and consumer expectations using state-of-the-art technology. Technological changes have affected how consumers interact with retailers in their consumption of products and services. The introduction of the cash register in 1883, bank credit cards, barcodes in the 1950s and […]
